![]() Jessica Postiglione, CEO at Bonny, credits Microsoft Clarity and its user session replays for her most impactful site updates. One helpful and free tool to monitor user sessions is Microsoft Clarity. On the other hand, user session replays are captured during shoppers’ natural visits to your site. Some would argue that user session replays are more useful than live user testing, as the latter happens with administrators watching, which may cause shoppers to act differently or more reserved. You can review where a user clicks or stops to view content, which pages they don't visit, and any other actions leading up to the visitor ideally adding a product to their cart and transacting. User session replays enable you to watch customers interacting with your ecommerce site. Stay on top of the latest ecommerce trends and insights with our biweekly newsletter Sign me up 3. The site’s load time dropped by five to six seconds, and when Bluish implemented the new design at the start of July, Pumpables’ sales in August broke its 2021 record (as you can see below). His outcome for Pumpables was outstanding. There was no consistency to how visitors browsed the site, as the homepage provided no direction.īluish’s Hotjar analysis helped him create a simpler, faster-loading website and redesign the homepage to invoke intent and direction for the audience.Long load times led to high bounce rates (39% exited the Pumpables site before it fully loaded).After tracking customer behavior using Hotjar, Bluish discovered two things: John Bluish is a Sydney-based Shopify developer tasked with improving client Pumpables’ ecommerce CRO. “This might indicate an error with your checkout process.” If you’re noticing poor conversion, look at your exit pages metric to confirm that users are leaving from product pages as opposed to a cart page,” says Germaine Muller, founder and Director at Futuretheory. Popular heat-mapping tools include Crazy Egg and Hotjar. (The former is more popular and cost-effective, as the latter requires special equipment.)īoth methods help you understand with which site elements your audience is interacting-and which may not be getting any attention at all. It’s typically split into two methods: click-tracking heat maps and eye-tracking heat maps. Heat mapping tracks how visitors interact with your website. The rest of these methods are more helpful for this. While these metrics may help paint a picture of your non-converting product pages, they don’t go too far in telling you why. Other helpful behavioral analytics to track when working to improve your ecommerce CRO include: Behavior analyticsĪ quick glance at Google Analytics can reveal how many people land on a product page but don’t buy anything-that’s your bounce rate. The below analytics and testing methods can uncover data that helps you determine why visitors aren’t clicking Add to Cart. Observe how your visitors interact with your product pages ![]() Check what’s leading your shoppers to product pages.Apply brick-and-mortar retail design principles.Make it nearly impossible not to take action.Write descriptive product copy-but include only what’s necessary.How to make your ecommerce product pages more actionable.Observe how your visitors interact with your product pages.How to discover why people aren’t clicking Add to Cart on your ecommerce product pages.This post will present a combination of qualitative and quantitative methods to help you better understand your users’ behavior on your product pages. We compiled this guide to help ecommerce website owners learn how to optimize their product pages and make them more actionable. However, both physical and digital retailers struggle with the same question: How can I get more visitors to convert? Sure, you can reach a wider range of customers and work from the comfort of your computer.īut unlike your brick-and-mortar counterparts, you can’t physically observe your customers as they navigate your store and decide whether or not to buy. Operating an online store has its pros and cons. ![]()
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